Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 22

Imagine you and a classmate are marketers for one of the following companies: Trader Joe's, Ace Hardware, or Menard's. Choose one of the following markets into which your company could expand: Mexico, India, or China. Research the country's infrastructure, social-cultural environment, technological environment, and any possible trade barriers your firm might encounter. Then present your findings to the class, with a conclusion on whether or not you think the expansion would be beneficial.