Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

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Assume you are a marketer for Weight Watchers International, a global company that operates in more than 20 countries. With a classmate, identify a country that Weight Watchers has not yet reached and write a brief plan for entering that country's market. Then create a print ad for that market (you can write the ad copy in English). It may be helpful to visit Weight Watchers' website or Facebook page for some ideas.