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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
تمرين 13
How is segmentation by family lifecycle and household type useful to marketers? Briefly describe your own family in these terms, identifying characteristics that might be helpful to marketers for a firm selling "smart" TVs.
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Segmentation:
The process of isolating ...

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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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