Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 17

On your own or with a classmate, select one of the following products. Visit the firm's website to see how the product is positioned, then create an advertisement showing how you think marketers could reposition the product to gain greater market share.
a. Gatorade
b. Dove soap
c. Barilla pasta
d. Fiskars scissors
e. Hallmark cards