Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 3

Some companies are broadening their markets by updating classic products to appeal to younger people's tastes and preferences. What primary and secondary marketing information would you want to have if you were planning to reinvigorate an established brand in each of the following categories? Where and how would you obtain the information?
a. fabric softener
b. gourmet pet food
c. whole wheat pasta
d. electrical appliances