Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 22

Customer loyalty is an important aspect of building a brand, but sales are only one measure of customer loyalty. Suppose you are a marketer for the goods or services below. For each, list the types of data you would want to collect to gauge customer loyalty, and the method you would use to gather it.
a. athletic shoes
b. bottled water
c. over-the-counter cold and flu medication
d. self-service car wash
e. travel agency that specializes in adventure vacations