Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 17

Rewards programs. Virtually all hotels and airlines have customer loyalty rewards programs. Go to the websites listed here to learn more about the rewards programs offered by United Airlines and Hilton hotels. Prepare a brief report comparing the two programs. http://www.united.com/web/en-us/content/mileageplus/ default.aspx http://hhonors3.hilton.com/en/index.htm