Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 14

With a classmate, choose one of the following firms or another that interests you. Visit the firm's website and review its product mix. Then create a chart like the one for Johnson Johnson in Table 12.3 , identifying the company's major product lines, along with a few specific examples.
a. Under Armour athletic clothing
b. Condé Nast magazines
c. Wyndham Hotels
d. LG Appliances
e. Volkswagen