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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
تمرين 7
In this chapter, you learned that American Girl has expanded its products beyond the original American Girl dolls, intended for nine-year-old girls. Why has this strategy worked for the company? Identify another well-known product that appeals to a specific age group. Do you think a similar strategy would be successful? Why or why not?
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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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