Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 7

The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, select a product from the following list (or choose one of your own) and create a chart that traces its distribution system. You may go online to the firm's website for additional information.
a. kayak from the Orvis catalog or website
b. tickets to an NBA game
c. HD TV from Sam's Club