Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 21

Choose one of the following firms and identify which marketing channel or channels you think would be best for its goods or services. Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection.
a. Williams-Sonoma
b. Quiznos Restaurants
c. National Geographic Traveler magazine
d. LPGA
e. Kohl's