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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
تمرين 9
Select two different advertisers' TV or print ads for the same product category (cars or soft drinks, for instance) and decide what emotion each appeals to. Which ad is more effective, and why?
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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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