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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368 تمرين 15
Think back to publicity you have heard recently about a company or its products. If it was good publicity, how was it generated, and what media were used? If it was bad publicity, where did you learn about it, and how did the firm try to control or neutralize it?
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Here, the publicity promotion designed b...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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