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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368 تمرين 3
How does each of the following factors affect the decision to emphasize personal selling or advertising and sales promotion?
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
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موثّق
Personal selling:
Personal selling is t...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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