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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368 تمرين 7
In small teams, categorize each of the following as a specific type of pricing objective. Suggest a company or product likely to use each pricing objective. Compare your findings.
a. 8 percent increase in profits over the previous year
b. prices no more than 7 percent higher than prices quoted
by independent dealers
c. 10 percent increase in market share
d. 12 percent return on investment (before taxes)
e. setting the highest prices in the product category to maintain favorable brand image
a. 8 percent increase in profits over the previous year
b. prices no more than 7 percent higher than prices quoted
by independent dealers
c. 10 percent increase in market share
d. 12 percent return on investment (before taxes)
e. setting the highest prices in the product category to maintain favorable brand image
التوضيح
هذا السؤال ليس له إجابة موثقة من أحد الخبراء بعد، دع الذكاء الاصطناعي Copilot في كويز بلس يساعدك في إيجاد الحل.
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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