Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 26

Capital Motors, a car dealership, recently announced that it will rely less on high-volume strategies such as discounts and rebates to improve its profitability. Another strategy it will employ is to sell fewer cars to rental fleets, which eventually return the cars to Capital for sale at low auction prices. How do these types of sales affect Capital's profitability?