Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 21

Price competition. Using several online ticket sellers, look up prices for an event you would like to attend. Are the prices comparable? What other fees are included in the price-perticket? Are discounts offered for purchasing multiple tickets? Is there a loyalty program for consumers who frequent a specific ticket seller?
www.ticketmaster.com
www.stubhub.com
www.livenation.com