Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 7

To do a consumer analysis for the product-the good, service, or idea-in your marketing plan:
Identify the one or two key influences for each of the four outside boxes in Figure 4-4: (a)) marketing mix, (b) psychological, © sociocultural, and (d) situational influences.
This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.