Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 8

Does your marketing plan involve reaching global customers outside the United States If the answer is no, read no further and do not include a global element in your plan.
If the answer is yes, try to identify the following:
In which countries do these potential customers live
Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.