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book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

النسخة 5الرقم المعياري الدولي: 978-0078028922
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

النسخة 5الرقم المعياري الدولي: 978-0078028922
تمرين 12
Nielsen Media Research obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. These give information on ( a ) who is watching TV and ( b ) the program being watched. What are the limitations of this questionnaire method
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The limitations concerning the mentioned...

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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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