Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 15

If you had a limited budget and two weeks to decide which two flavors to put into quantitative testing, would you choose a "poll only" or a "contest only" strategy Why ( b ) If you had a sizable budget and two months to make the same decision, which scenario would you choose Why