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Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
النسخة 5الرقم المعياري الدولي: 978-0078028922Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
النسخة 5الرقم المعياري الدولي: 978-0078028922 تمرين 17
Your marketing plan needs a market-product grid to ( a ) focus your marketing efforts and ( b ) help you create a forecast of sales for the company. Use this step:
Use the information and the lost-horse forecasting technique (discussed in Chapter 7) to make a sales forecast (company forecast).
Use the information and the lost-horse forecasting technique (discussed in Chapter 7) to make a sales forecast (company forecast).
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Lost horse forecast starts with the last...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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