Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 2

Concept testing is an important step in the new-product process. Outline the concept tests for (a)) an electrically powered car and (b)) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?