expand icon
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

النسخة 5الرقم المعياري الدولي: 978-0078028922
book Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes cover

Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

النسخة 5الرقم المعياري الدولي: 978-0078028922
تمرين 2
For the product offering in your marketing plan,
Identify ( a ) its stage in the product life cycle and ( b ) key marketing mix actions that might be appropriate, as shown in Figure 10-1.
FIGURE 10-1 How stages of the product life cycle relate to a firm's marketing objectives and marketing mix actions.
For the product offering in your marketing plan, Identify ( a ) its stage in the product life cycle and ( b ) key marketing mix actions that might be appropriate, as shown in Figure 10-1. FIGURE 10-1 How stages of the product life cycle relate to a firm's marketing objectives and marketing mix actions.
التوضيح
موثّق
like image
like image

The product "A" is a consumer product. A...

close menu
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
cross icon