Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 6

Does your marketing plan involve selecting channels and intermediaries If the answer is "no," read no further and do not include this element in your plan. If the answer is "yes":
If inventory is involved, ( a ) identify the three or four major kinds of inventory needed for your organization (retail stock, finished products, raw materials, supplies, and so on), and ( b ) suggest ways to reduce their costs.