Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 11

To develop the promotion strategy for your marketing plan, follow the steps suggested in the planning phase of the promotion decision process described in Figure 14-5.
Also specify the pretesting and posttesting procedures needed in the implementation and evaluation phases.
FIGURE 14-5 The promotion decision process includes planning, implementation, and evaluation.