Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 14

To develop the promotion strategy for your marketing plan, follow the steps suggested in the planning phase of the promotion decision process described in Figure 14-5.
Finally, describe how each of your promotion tools is integrated to provide a consistent message.
FIGURE 14-5 The promotion decision process includes planning, implementation, and evaluation.