
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
النسخة 5الرقم المعياري الدولي: 978-0078028922
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
النسخة 5الرقم المعياري الدولي: 978-0078028922 تمرين 9
To augment your promotion strategy from Chapter 14:
Use Figure 15-2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and Yellow Pages advertising) can complement each other.
FIGURE 15-2 Advertisers must consider the advantages and disadvantages of the many media alternatives.

Use Figure 15-2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and Yellow Pages advertising) can complement each other.
FIGURE 15-2 Advertisers must consider the advantages and disadvantages of the many media alternatives.

التوضيح
Combination of media complements each ot...
Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes
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