Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 1

You are a brand manager for a sneaker manufacturer like Nike or Under Armour and are trying to use Facebook to reach ( a ) college-age women and ( b ) men over 55 years of age. What three or four "likes" or interests would you expect each segment to have when you try to reach it with Facebook