Marketing 5th Edition by Roger Kerin,Steven Hartley ,William Rudelius,Erin Steffes

تمرين 5

Where would you place each of the following sales jobs on the order taker/order getter continuum shown below ( a ) Burger King counter clerk, ( b ) automobile insurance salesperson, ( c ) Hewlett-Packard computer salesperson, ( d ) life insurance salesperson, and ( e ) shoe salesperson