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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 3
The chapter opener discusses the decision made by Volkswagen of America to move its advertising from the Crispin Porter + Bogusky agency to Deutsch LA. Your assignment is to compare some of the television commercials created by CP+B with those created by Deutsch since taking over the account. Watch four of the commercials created by each agency that are provided in the Advertising and Promotion playlist for Chapter 1 and answer the following questions.
Do you think the type of commercials created by CP+B were effective in helping build the brand image of Volkswagen and differentiate it from competitors such as Honda, Toyota, Hyundai, and Nissan?
Do you think the type of commercials created by CP+B were effective in helping build the brand image of Volkswagen and differentiate it from competitors such as Honda, Toyota, Hyundai, and Nissan?
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The primary goal of the "PunchDub" campa
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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