Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 5

The chapter opener discusses the decision made by Volkswagen of America to move its advertising from the Crispin Porter + Bogusky agency to Deutsch LA. Your assignment is to compare some of the television commercials created by CP+B with those created by Deutsch since taking over the account. Watch four of the commercials created by each agency that are provided in the Advertising and Promotion playlist for Chapter 1 and answer the following questions.
One of the objectives of the advertising created by Deutsch LA for Volkswagen of America is to increase awareness of the VW product line beyond the Bug and Jetta models. Discuss how the commercials created by Deutsch help achieve this objective.