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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 10
Discuss the challenges companies face with respect to building and maintaining a favorable brand image during a recession such as the one the global economy has been facing for the past several years. What changes do marketers need to make in their IMC programs during a recession?
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Companies have faced a number of challen...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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