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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 1
Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute to the development of these images?
التوضيح
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IMC can be used to develop a brand image...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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