Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 4

This chapter discusses how marketers use market segmentation, target marketing, and positioning to market their products and services. In the playlist are a number of commercials for a variety of food and drink products. Your assignment is to watch each of the commercials and then answer the following questions:
Which positioning strategy is being employed by each product? Are there any others that might also be being used?