Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 12

Many brands have made little or no changes to their packages over the years. As noted in the text, Heinz is one such company. Arm Hammer Baking Soda is another. Provide a list of some companies that have held their packaging and brand logos consistent over the years. Discuss some of the pros and cons of this strategy.