Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 12

The opening vignette discusses how Under Armour has been able to grow its sales and build a strong brand by doing all of it advertising creative and other IMC work in-house rather than using an outside agency. Discuss why a company like Under Armour would prefer to do all of its advertising and promotion internally rather than using an outside agency. Do you think they will continue to handle all of their advertising and IMC work in-house? Why or why not?