Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 1

IMC Perspective 3-3 discusses the decision made by Hyundai Motors of America to move all of its advertising for its Hyundai brand to an in-house agency. Innocean is the United States arm of its Seoul-based agency of the same name, which is a subsidiary of the Korean parent company Hyundai Motor group. Watch four of the commercials created by Innocean for Hyundai that are provided in the Advertising and Promotion playlist for Chapter 3 and answer the following questions.
Hyundai has been the fastest growing automobile company in the U.S. market over the past five years. Discuss how the commercials created by Innocean might be contributing to the success of Hyundai.