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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 11
What is meant by encoding? Discuss how encoding differ for radio versus television commercials as well as for print ads.
التوضيح
موثّق
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Encoding refers to the process by which ...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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