Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 6

Your assignment is to evaluate the use of three celebrities as advertising spokespersons with respect to their source characteristics as well as their cultural meaning. Watch the television commercials for Peak Long Life Antifreeze featuring Danica Patrick; the Electrolux appliance ad featuring Kelly Ripa; and the Priceline.com spot with William Shatner and answer the following:
Evaluate the use of this celebrity as an advertising spokesperson for this company/brand using the source attributes shown in Figure 6-2.