Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 8

IMC Perspective 6-1 discusses how NFL quarterbacks Peyton Manning, Brett Favre, and Tom Brady have become popular advertising spokesmen for various companies. Watch the MasterCard commercials featuring Manning, the Hyundai, and Wrangler commercials featuring Favre, and the Sirius and VISA commercials featuring Brady and answer the following:
How would you describe the image of each of these star NFL quarterbacks and their attributes as advertising spokesmen?