Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 9

The chapter opener discusses the negative publicity Tiger Woods has had resulting from the extensive media scrutiny of his extramarital affairs. Choose one of the companies or brands that Woods is still endorsing and discuss the pros and cons of retaining him as a spokesperson. Do you think this company will review its contract with him when it expires? Why or why not?