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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 16
Discuss the pros and cons of a company using one of its top executives such as the founder, president, or CEO as an advertising spokesperson. Find an example of a corporate executive who you feel is a good spokesperson and discuss the reasons s/he is effective.
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There are several reasons why both major...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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