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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 2
Find a celebrity who is currently appearing in an ad for a particular company or brand and use McCracken's meaning transfer model (shown in Figure 6-4) to analyze the use of this individual as a spokesperson.
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There are three main attributes of the s...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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