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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 4
As discussed in the chapter, many companies use purchase funnels to guide their communications objectives. The playlist for Chapter 7 includes a variety of commercials. Review these commercials and answer the following questions:
What goal do you think this commercial is attempting to achieve?
التوضيح
موثّق
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Objectives are necessary to effectively ...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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