
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 9
What are the values associated with setting objectives for IMC? How can marketers improve their communications programs by establishing specific objectives?
التوضيح
The values provided by objectives includ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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