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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 2
In periods of downturns in the economy, many companies slash their advertising and promotions budgets. Explain why this is not always the best strategy to pursue.
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Due to the fact that many companies trea...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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