Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 7

The chapter opener discusses the popular "The man your man could smell like" commercial the Wieden + Kennedy agency has created for Old Spice body wash. Analyze this commercial from an advertising creativity perspective and discuss some of the reasons it has become so popular. Do you view it as an effective way to sell the product? Why or why not?