Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 10

Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an advertisement (either a print ad or TV commercial) that is novel but not necessarily relevant to the product or services Discuss why the client would have approved this ad.