Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 12

The playlist for this chapter also includes the Old Spice commercial that won the 2010 Grand Prix award for film along with four other commercials that won Cannes Lions awards in the film category. Watch each of these commercials and address the following:
Evaluate this award winning commercial with respect to its effectiveness in helping sell the product or service being advertised. Do you think this commercial has an appropriate balance between creativity and delivering an effective sales message for the brand?